Experience of real world sport and documentary photography and film-making is a big influence on the commercial work I do. Keeping it real and creating energy sparks the kind of moments that make great pictures.

A TEAM TO FIT THE BRIEF
I often work alone but build a team for bigger productions. Eight of us worked on the Beyond campaign recently and more than 50 people made McDonald's Olympics happen.

FULL PRODUCTION
We develop the treatment, design the production, cast and rehearse and find the location. We've staged sports tournaments, styled hundreds of fans and used music, video, comedy, dancers and industrial heaters to bring layouts to life.

EXPERIENCE
Work for clients like Audi, Umbro, Sony, Fiat and McDonald's has been recognised in the Association of Photographers, Campaign Press, D&AD and Cannes Lion awards. We established the Football Association's official photo library with 250,000 pictures and built and run archives for the England team, The David Beckham Academy, Everton and Tottenham Hotspur.

Please get in touch if you'd like to see more on a particular subject - call 07860 584322 or email simon@mooneyphoto.com.

Thanks to Guntars Krasts for the behind the scenes pictures on this page.